Rethinking Off-Season Travel in Japan
Read more
Why “Less Crowded” Is Becoming a Luxury in Japan
In recent months, a consistent pattern has started to emerge across different regions in Japan. Travellers are not just looking for iconic destinations — they are actively avoiding crowds. Even in traditionally popular areas, demand is shifting toward quieter neighbourhoods, private experiences, and off-peak timing. For a long time, Japan’s
Brand Over Scale: Imperial Hotel’s Strategy in Kyoto
Imperial Hotel has opened a new property in Kyoto’s Gion district, marking its first new opening in 30 years. Rather than pursuing scale, the project is positioned as a strategic move to strengthen brand value. The property operates as a small luxury hotel with just 55 rooms. Part of
Inbound Visitors Reach Record High of 3.62 Million in March, While Rising Fuel Costs Remain a Key Risk
Japan recorded approximately 3.62 million inbound visitors in March 2026, marking the highest level ever for the month, according to the Japan Tourism Agency (JTA). Inbound tourism continues to expand, with total visitor spending reaching approximately JPY 2.3 trillion in the first quarter (January–March), also a record
Japan’s hotel and ryokan market is projected to reach JPY 6.5 trillion in fiscal 2025, marking a new record high, according to a report by Teikoku Databank (TDB).
While demand continues to recover, structural issues remain, with approximately 30% of operators still in negative net worth, highlighting ongoing financial vulnerability across the sector. The market expansion has been driven by the continued recovery in inbound tourism, supported by a weaker yen, as well as a rebound in domestic